photo credit: Scott Newton, ACL

[Right to left] Matt Appleby, Jack Daniel's; Michelle Dunn Marsh, Jim Marshall Photography LLC; Amelia Davis, Jim Marshall Photography LLC; Jennifer Powell, Jack Daniel's; Bonita Passarelli, Jim Marshall Photography LLC
memorabilia display
Jeff Arnett, Jack Daniel's Master Distiller, is the seventh person to hold the position in the distillery's history. His predecessor, Jimmy Bedford, held the position for 20 years. Jack Daniel himself was the first to take care of these duties. 
Janis Joplin
Elaine Garza, Giant Noise, with Austin Mayor Lee Leffingwell and his aide
Janis Joplin
Austin Mayor Lee Leffingwell addresses the crowd
Gallery intro
Austin Mayor Lee Leffingwell proclaims September 14 Jim Marshall Day
Mick Jagger
Fans enjoy the exhibit
Keith Richards
[Left to right] Sharilyn Mayhugh and Caroline Burruss, both of Austin City Limits Live, talk to a guest
Guests enjoy Jack Daniel's while looking at the exhibit
memorabilia display
Taking in an iconic Jim Marshall photograph
Janis Joplin
The Allman Brothers Fillmore East case, one of the two rotating Memorabilia Cases filled with Jim Marshall's own treasures from his San Francisco apartment
Janis Joplin
Caroline Burruss and Tom Farace, both of Austin City Limits Live
Gallery intro
Attendees enjoying the launch party
Mick Jagger
Ed Baily, KLRU, & Clarissa Hulsey
Keith Richards
Attendees enjoying the launch party
Gallery intro
The launch party crowd